10
Items with weaker economics
Ten items produced less after delivery fees than their in-store price.
Anonymous diagnostic case study
Delivery went offline. The prices were still wrong.
One report showed availability. Another showed menu pricing. Together, they revealed one commercial problem: fewer chances to sell, with weaker economics on the orders that remained.
$18,956
estimated one-time lost sales
$13,584
annualized exposure
$6,800–$13,600
modeled opportunity, not verified recovery
Estimated and modeled figures. Results have not yet been verified.
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01 · Availability
Downtime rose from under 1% to 57%.
At the same time, delivery orders fell from approximately 625 to 175. The channel was unavailable for more than half of the later reviewed period.
Earlier downtime1%
Later downtime57%
The order decline and downtime moved together. That establishes a reason to investigate availability; it does not prove every missing order was caused by downtime.
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02 · Pricing
The remaining orders did not solve the problem.
$13,584
Annualized exposure
The observed pricing gap was annualized to show the scale if the same mix continued.
2 reports
One commercial problem
Availability explained fewer selling hours. Pricing showed weaker economics when orders still arrived.
03 · Why it was missed
Each report told only half the story.
“Availability showed when the channel could not sell. Pricing showed why some completed sales still underperformed. The commercial problem was the combination.”
The review estimated $18,956 in one-time lost sales from the availability period. Separately, the pricing analysis identified $13,584 in annualized exposure. These figures describe different parts of the problem and should not be added together as verified loss.
04 · Recommended action
Restore availability and fix unit economics together.
01
Assign availability ownership
Set a clear owner and alert threshold when delivery downtime rises above the operator’s target.
02
Correct the ten prices
Review delivery prices against in-store prices and fees so completed orders meet the operator’s intended economics.
03
Measure both every week
Track uptime, order count, and after-fee economics together instead of treating them as separate reports.
05 · Verification plan
The opportunity is modeled until new results prove otherwise.
- Confirm downtime remains below the operator’s threshold.
- Compare delivery order counts after availability is restored.
- Verify after-fee economics for the ten flagged items.
- Remeasure the pricing gap using the actual post-change order mix.
Modeled opportunity: $6,800–$13,600 · not verified recovery
Data notes
- $18,956 is estimated one-time lost sales associated with the reviewed availability period, not verified recovery.
- $13,584 is annualized exposure from the observed pricing gap, not a measured annual loss.
- $6,800–$13,600 is a modeled opportunity range, not verified recovery. Actual results depend on uptime, demand, order mix, fees, and execution.
- The restaurant, menu items, employees, systems, dates, and location have been withheld.
- Results have not yet been remeasured. Results vary based on data quality, operations, and execution.
Separate owner conversations
Related owner conversation: delivery add-on prices
This separate call concerns modifier pricing. It does not verify the outcome of the downtime and pricing case above.
Separate customer call · Episode 10
A separate call about delivery add-on prices
What the call discusses
In this separate call, the speakers compare a $4.49 counter price with a $6.42 delivery price. The owner says the modifier-pricing issue is fixed.
What to check
Check the live delivery menu, including add-ons, against the intended prices. Recheck the amount charged and fees on an actual order.
Scope limit
This is a separate customer conversation, not a follow-up result for the case above. The correction is reported on the call; the clip does not verify the live setting or additional profit.
Read the full transcript
Transcript from the supplied clip. Repeated openings retained; redactions and unclear speech marked.
So that's, that, that is fixed. Remember, remember we were looking at it and it wasn't clicked? It was something. We were looking at it the last time. See how now it says $6.42? At the counter it's $4.49. If they're charging for the modifiers, I'm charging for the modifiers, you know what I mean? So that's, that, that is fixed.
What happens when your reports are connected?
Marty connects the restaurant data you already have, shows the evidence, and recommends what to check next.
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