Olo is the leading digital ordering platform for restaurant chains. Marty is what you add when you want to know exactly which dollars from all those orders are leaking out the back door.
Olo powers digital ordering at scale for some of the largest restaurant chains in the world. It aggregates delivery platforms, manages dispatch, enables direct ordering, and integrates loyalty programs — all through a single enterprise infrastructure.
The platform excels at increasing order volume and reducing friction in the digital ordering experience. Its integrations with DoorDash, Uber Eats, and Grubhub give operators a unified view of digital revenue at scale.
Olo maximizes the top of funnel — order volume, digital revenue, delivery efficiency. It doesn't tell you what's leaking from fulfillment. Voids during peak delivery windows, comp abuse on high-volume nights, 86'd items that cost you upsell revenue, labor running over during order surges.
The gap is the difference between "we processed 420 digital orders last week" and "we lost $1,890 in recoverable margin from that volume — here's exactly where and what to do about it before tonight's peak window."
Olo fills orders. Marty recovers the margin on every order that comes through. They solve different problems, and the best-run groups use both.
| Feature | Olo | Marty |
|---|---|---|
| Digital Ordering | ✓ Core strength | ✗ Not our focus |
| Delivery Integration | ✓ Yes | ✗ Not our focus |
| Loyalty Programs | ✓ Yes | ✗ Not our focus |
| Order Aggregation | ✓ Yes | ✗ Not our focus |
| Cash Recovery Guarantee | ✗ None | ✓ 8x or pay nothing |
| Morning Deposit (6 AM) | ✗ No | ✓ Yes — exact dollars |
| Labor Leak Detection | ✗ No | ✓ Overstaffing + overtime + irregularities |
| Void & Comp Fraud | ✗ No | ✓ Pattern detection + $ |
| 86'd Item Revenue Loss | ✗ No | ✓ Tracks revenue lost from out-of-stock items |
Location 14 — Westgate: $1,890 recoverable
Olo tracks the orders. Marty finds what leaked from every order that came through.
Olo fills the top of funnel. Marty protects the margin. Olo maximizes revenue volume, Marty ensures that volume translates into actual profitability.
Keep Olo for digital ordering and delivery management. Add Marty for the daily audit that tells you exactly which dollars from yesterday's order volume you can recover.
Free 48-hour analysis on 3-5 of your locations. Works with Toast, Square, Clover, Aloha, and every other major POS.
90-minute setup. No contract. No risk.
Marty integrates with Toast, Square, Clover, QuickBooks, R365, and Xero. Read-only connection. Average payback: 3.2 days.